“Calling all sandwich lovers,” the email that also promoted the Chick-fil-A One program said, “Some prefer it grilled, others fancy the original. No matter which Chick-fil-A sandwich you love, order yours on November 3 for National Sandwich Day.”
This year, the made-up food holiday held annually on Nov. 3 falls on a Sunday, which also happens to be the day that rival Popeyes’ chicken sandwich – the one that prompted this summer’s Chicken Sandwich War – returns to restaurants.
Another email followed Thursday with the subject, “Well … this is awkward.”
“We recently sent an email that included a message about National Sandwich Day, which naturally we were very excited about,” the email reads. “We didn’t realize it falls on Sunday when we are closed. We apologize for the confusion and hope to see you soon (Monday-Saturday).”
In a statement sent to USA TODAY, Chick-fil-A poked fun at its own mistake.
“The cows sometimes get over-eager on their quest for self-preservation,” Chick-fil-A said in the statement. “They have been reminded that Sundays are off limits.”
Popeyes took a dig at Chick-fil-A earlier in the week by announcing its chicken sandwich would return on a day the competition was closed.