bdmetronews Desk ॥ What’s a bikini body anyway? Target is doing its part to eliminate the pervasive societal pressure to look like a supermodel in a swimsuit by proving that women of all sizes and shapes can look glorious in bikinis, monokinis, and everything in between — and have every right to feel fully empowered donning them.
In its #TargetSwim campaign to promote its new swimwear line, which includes “suits for every beach body under the sun,” according to its corporate site, Target has teamed up with a diverse group of body-positive models. They include television personality and former Miss Teen USA Kamie Crawford, professional skateboarder Lizzie Armanto, and dancer and YouTube star Megan Batoon.
Also fronting the campaign is plus-size model Denise Bidot, who recently made a splash when she starred in a Lane Bryant campaign featuring un-retouched images that proudly displayed her cellulite and stretch marks. At the time, the curvy stunner said, “For so long society has pushed us into a corner were we couldn’t be real. We had to be Photoshopped and airbrushed to be liked and thought of as sexy. But I think we are beyond that, and we need to start encouraging women to love who they are — imperfections and all. It is amazing to see how our industry has changed. So many things that used to be not OK are now being embraced and loved equally.”
Now that Target has been passed that torch, it’s using it in a fun-loving way to prove that all bodies can be bikini bodies — or one-piece bodies, if that’s your preference. “Finding your favorite style suit is important, and we’re all about offering flattering fit and cut options to help guests feel confident in their swimsuits,” Target says on its site. “After all, you look your best when you feel your best!”
